We’ll start at the beginning – what you need in place to start advertising effectively on Facebook. Then we’ll talk about Lead Magnets and why they’re so useful – and crucial to qualifying leads. Finally we’ll talk about the organization of your Facebook Ads – and how you can make things as simple and user-friendly as possible from the very start.
How to build Campaigns that actually get you the results you are looking for. Structuring Campaigns on Facebook can sometimes be confusing and completely unintuitive – especially if your exposure to Facebook Advertising this far has been limited to Boosting Posts. This section of the course explains how Campaigns hang together and makes sense of the relationships between Campaigns, Ad Sets, and Ads.
It goes on to explain how you can OPTIMIZE your Campaigns – so that Facebook understands exactly what you want out of your advertising, and then it explains how to create Ads that actually convert.
How would you like to be able to gauge the response to your ads? So that you can decide where to place your precious ad spend?
Do you want to know how to track Facebook users on your OWN site? Do you want to know how to follow them through your advertising funnel so that you can work out where problems lie with your advertising campaigns and FIX them – rather than throwing good money after bad and crossing your fingers?
How to identify audiences in a way that not only WORKS, but is much more cost-efficient (and gets better results) than aiming in the general direction of people who just happen to earn over a certain amount, or live in a certain place. Yeah… Listings are pretty static (houses don’t MOVE, after all), but your potential buyers could come from ANYWHERE. Do you want to talk to people moving into your area – even before they get there?
And what about those pesky local associations that simply refuse to let you talk to their members? You know that their membership would LOVE to work with you, if only they actually knew who you were… Well, so long as they have a big enough presence on Facebook, you could put your advertising straight in front of their members’ eyes.
Did you know that you can find your existing clients on Facebook, and advertise directly to them? They might be really HAPPY to refer you to their friends and family – they just need a little reminder of the services you offer and the great job you did for them.
Did you know that you can explicitly show Facebook exactly the kind of client you want by explaining to it how much the different types of your existing clients are worth to you? And not just using money… using whatever metric that matters to you?
Did you know you could instruct Facebook to get you more customers that are like the customers with whom you’ve already had great success?
When it comes down to it, Facebook is an AI, and it’ll follow your instructions and get you EXACTLY the type of client you want. JUST so long as your instructions are the RIGHT instructions.
Most Realtors who advertise on Facebook will simply Boost a Post, hope for the best and then wonder why no-one turns up to their Open House.
If you enroll in this course, you’ll learn how to get Facebook to report back to YOU.
That way, you’ll know the results of your advertising BEFORE you order too many bagels and sit alone all day, hoping and waiting for buyers to turn up.
How powerful will it be, being able to tell your sellers how many people have expressed an interest in their Open House, or how many potential clients you’ve told about their property? Tangible KPIs, giving TANGIBLE results.
It’s all very well knowing how to build campaigns, but how does that actually translate into an EFFECTIVE Sales Funnel on Facebook?
This lesson covers the fundamentals of Funnel Building and the Retargeting that you can do once you’ve set your Funnel up in the most effective and efficient way.
In order to minimize your cost per acquisition, it’s important to build a system that offers potential clients multiple touch points, so that you can build prospects’ trust and confidence – showing them that you can provide what they need.
So many Realtors pay over the odds… and then get bad advice in return!
This system shows you, step by step, how to build a machine that (if you’ll follow those steps) will not only pay for itself many times over but will make your life EASIER.
No more rushing to call a lead, before someone else gets the gig.
No more dealing with tire-kickers.
No more endless weekends of driving clients around, only for them to decide they’re ‘not quite ready to take action, but thank you SO much for your time.’
What if we told you that (most likely, it just depends on the CRM you already use), you could hook the people you find from your Facebook advertising straight into a nurture campaign on your CRM? So that even if they’re not quite ready to go, you can nurture them until they are.
So, once you see success, once you start paying $200 for a lead that makes you $5,000, then it’s a no-brainer – you just reinvest and get more of the same, as fast as possible, right?
Like the fine-tuned engine that it is, if you flood your machine with more ad spend, you’re going to stall it. And then you’ll need to start all over again. FROM THE START.
There is a MAXIMUM of 100 places available for the first month. This is an elite system, it’s not for everyone. And quite frankly, we want to work with people who are MOTIVATED, DRIVEN, ACTION-TAKERS
So, to identify the action-takers, the go-getters, the people who’ll actually have the MINDSET to use this system to create OUTRAGEOUS success and ENORMOUS results for their businesses, we’re building a trip wire.
After all, we want Qualified Leads too.
If you know that you want to use Facebook advertising to build your business, and if you KNOW you’ve got what it takes to take action and apply what you already know as a Realtor to the wonderful world of Facebook Advertising,
If you want to talk to US, then here’s your opportunity to show us that you’re qualified to take the next step.
You’ll be the first to learn the process, you’ll be the first to implement it,