The video view ad is enormously useful to a marketer for many reasons, a minute of video is as influential as something like 1.8 MILLION written words, and Facebook allows advertisers to re-target viewers of a specific video, which helps to refine audiences and reduce advertising costs.
Rationale behind Video Campaigns:
Video ads allow the marketer to assess the viewer’s interest. Viewers of video ads can be re-targeted according to the percentage – or amount of time – that they watched the video – so more engaged viewers can be distinguished from less interested ones.
How Facebook chooses the people it shows your Campaigns to:
Previous behavior (watching video and video ads) contributes to Facebook’s choice of who to show your video ad to.
Download our full Facebook Ads Cheat Sheet here. Includes complete list of the Campaigns and Audiences.