Used to send people to a destination on or off Facebook such as a website, app or Messenger conversation. They will need to click a link in order to do this.
Rationale behind Traffic Campaigns:
This type of ad is specifically designed to sending people somewhere where they DON’T need to take an action in order for you to get a result. So it can be used to increase page or content views – but is NOT appropriate for leads or form-filling.
How Facebook chooses the people it shows your Campaigns to:
Facebook will show your ads to the people that it considers most likely to click the link you put in your advert and wait for the landing page to load. Facebook will optimize to feed your budget to the people who are the most likely to take the action of clicking on the link you provide, and will show your ad to as many suitable people as possible for your Ad Set budget.
Download our full Facebook Ads Cheat Sheet here. Includes complete list of the Campaigns and Audiences.