Conversion campaigns are useful when you are trying to persuade Facebook users to take a specific action on your website. Whether you want page visits, sales or other actions, website conversion ads encourage people to go to your website and take action.
Rationale behind Conversion Campaigns:
Website conversion ads work with the Facebook pixel on your website, so you can reach previous visitors to your website who are most likely to take your desired action – and keep track of how many people convert.
How Facebook chooses the people it shows your Campaigns to:
Facebook will show Conversion ads to the people it considers most likely to take the conversion objective that you are optimizing for on your ad.
Download our full Facebook Ads Cheat Sheet here. Includes complete list of the Campaigns and Audiences.