Lead Generation

How the new Facebook News Algorithm is going to affect your advertising decisions​

If you use Facebook for Business then I’m going to assume that you’ve already seen the fallout that it’s had on the organic reach of your page (affectionately known as ‘NewsPocalypse’ amongst my peers). NewsPocalypse Organic reach had been diminishing anyway, but this seems to have been the death knell that we’ve anticipated for a …

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Facebook Lead Generation Campaign

Lead Generation Lead generation is the process of building interest in a business’s products or services. On Facebook, you can create campaigns using a lead generation objective, allowing consumers to fill out a form with their contact information (which is pre-populated with the information Facebook keeps on them). Rationale behind Lead Gen Campaigns: Making it …

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