Allison Graham

How the new Facebook News Algorithm is going to affect your advertising decisions​

If you use Facebook for Business then I’m going to assume that you’ve already seen the fallout that it’s had on the organic reach of your page (affectionately known as ‘NewsPocalypse’ amongst my peers). NewsPocalypse Organic reach had been diminishing anyway, but this seems to have been the death knell that we’ve anticipated for a …

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